Do’s & Don’ts

General

Logo Usage

Don’t show other companies logos

• Only feature other companies we have partnered with.
• If both our logo and a partner logo are present be sure they are equal in visual importance
• Make sure the logo stands out from the background or other imagery used.
• Example: White logos on dark backgrounds and darker logos on lighter backgrounds

Stock Photos

Don’t use photos that you don’t own.

• Adobe stock is our primary source

Keep it PG

• Keep it safe for work
• No violence, harm, or otherwise disturbing imagery

No slaughtered animals

• Again avoid food processing imagery
• Instead show happy people with clothing that fits the industry

Keep images on theme

• Does it look like it belongs with our branding?
• Does the tone match our upbeat imagery?
• Do the colors fit with our branding/could it be easily edited?

Print

Image DPI for output

• Make sure artwork is set to 300dpi
• 220 is bare minimum

Framing

• Avoid cropping people in half
• Keep the focus of the image within the print margins

File size

• Avoiding using oversized images
• E.g. Photoshop file set to 24in tall on a flyer is too large, resize it to either be the same size or fit the final size on the page
• Avoid finalizing with a linked PSD file
• Export to CMYK JPG, TIFF or even a PNG.

Resizing images

• When resizing always go from large to small, never small to large

Aspect Ratios

• Dont stretch images outside of their proportions to make them fit a frame

Web Configuration

Resizing

• When resizing always go from large to small, never small to large

Aspect Ratios

• Dont stretch images outside of their proportions to make them fit a frame

Carousels

• Should carousels behave like a hero image?
• Will there be space around the carousels?
• What are our limitations?

Grids

• Stay within templated grid structure
• Do not go off brand unless otherwise specified

High-Definition Screens

• Check your images to make sure they are the best quality

Social Media

Social media sources that we utilize

• Facebook
• LinkedIn
• Instagram

Do’s and Don’ts of social media images

• Use proper proportions
  • These are defined above in the Social Media Image Guidelines
• No copy on an image
  • If copy is required it must not exceed 20% of the image space
  • Do not fill images with copy, information should be in the post
• Use stock photos that are on brand or visually interesting
• Keep artwork within set margins
  • Depending on the device being used and image may be cropped automatically

Social Sensitivity

• Avoid hot button issues
  • Politics
  • Human rights movements
  • Celebrity opinions, etc.
• Be inclusive
  • We are speaking to a lot of people so let’s keep that clear in our image choices
• Avoid offensive humor
• Stick to the topics
  • Jobs
  • Job Fairs
  • Training
  • Benefits, etc.

Accessibility

• If we have the ability to we should provide alternative text with a description of image contents for users who may be visually impaired