Media Guidelines

Guidelines

Video

Standard Graphics

Named Graphics

Definition: A lower third that is designed to accommodate a full name and job title.

Location

Use secondary location only if the subject is left justified.

Lower third graphic should start at left or right action safe and text should not go past the innermost title safe.

  • Primary: Bottom left
  • Secondary: Bottom right

Typography

Full Name

  • Font Size: 60
  • Avenir Next: Heavy

Job Title

  • Font Size: 27
  • Avenir Next: Regular

Motion Timing

Intro/Outro

  • 2 Seconds

Static

  • 3 Seconds

Motion Timing

Intro/Outro

  • 2 Seconds

Static

  • 3 Seconds

Compositing

  • Opacity: 70%;
  • Direction: 135
  • Distance: 4
  • Softness: 5

File Output

  • Quicktime
  • GoPro Cineform
  • RGB + Alpha

Title Graphics

Definition: A text based graphic that features the title of the video, and may also include a logo or defining image.

Location

  • Full screen
  • Center

Typography

Font

  • Avenir Next: Heavy
  • Avenir Next: Regular

Font Size

  • Primary: 85
  • Secondary: 50

Motion Timing.

Intro/Outro

  • 2 Seconds

Static

  • 5 Seconds

Compositing

  • Opacity: 70%
  • Direction: 135
  • Distance: 4
  • Softness: 5

File Output

  • Quicktime
  • GoPro Cineform
  • RGB + Alpha

Lower/Upper Third Graphic

Definition: A graphic that is used to display addition information that is not shown in the name graphic, like email addresses, locations, Etc.

Location

Use secondary location only if the subject is left justified.

This is used In on the same side as Name Graphic

Place equidistant from the edge of frame

Lower third graphic should start at left or right action safe and text should not go past the innermost title safe.

  • Primary: Bottom left
  • Secondary: Bottom Right
  • Tertiary: Top Left

Typography

Font

  • Primary: Avenir Next Demi Bold
  • Secondary: Avenir Next Regular

Font Size

  • Primary: 40
  • Secondary: 25

Motion Timing

Intro/Outro

  • 2 Seconds

Static

  • 3 Seconds

Compositing

Drop Shadow

  • Opacity: 70%
  • Direction: 135
  • Distance: 4
  • Softness: 5

File Output

  • Quicktime
  • GoPro Cineform
  • RGB + Alpha

Transitions

Definition: A full screen graphics that is solely used to cover a hard cut or scene change.

Typography

Font

  • Primary: Avenir Next Demi Bold
  • Secondary: Avenir Next Regular

Font Size

  • Primary: 40
  • Secondary: 25

Media

Relational Position

  • Primary: X960 x Y540
  • Secondary: X960 x Y964

Motion Timing

Primary

  • 1 Second

Secondary

  • 2 Seconds

Compositing

Motion Blur: Enabled

Drop Shadow

  • Opacity: 70%
  • Direction: 135
  • Distance: 4
  • Softness: 5

File Output

  • Quicktime
  • GoPro Cineform
  • RGB + Alpha

Logo Stinger

Definition: A full screen graphic that futures an animated branded element, or manipulated logo

A Stinger should end with branding element or logo clear and unobscured

Location

Primary

  • Full Screen

Media

Relational Position

  • Primary: X960 x Y540
  • Secondary: X960 x Y964

Typography

Font

  • Avenir Next: Heavy
  • Avenir Next: Regular

Font Size

  • Primary: 50
  • Secondary: 35

Motion Timing

Intro/Outro

  • 2 Seconds

Static

  • 5 Seconds

Compositing

If not adding an animate out, include an opacity out within the motion timing guides.

File Output

  • Quicktime
  • GoPro Cineform
  • RGB + Alpha

Watermark

Definition: A universal Icon that is used to brand an external video.

Location

Water marks should be on the opposite side of the Name Graphic

Primary: Bottom Right

  • 1920×1080: X 1808.25, Y 982
  • 4k: X 3616.25, Y 1962

Secondary: Bottom Left

  • 1920×1080: X 113.5, Y 982
  • 4k: X 225.25, Y 1962

Tertiary: Top Right

  • 1920×1080: X 1807, Y 98
  • 4k: X 3615, Y 196

Size

1920×1080

  • Scale 50%

4k

  • Scale 100%

Color

Primary

  • Leaf-Trans-White

Secondary

  • Leaf-Trans-Blue

Motion Timing

Intro/Outro

  • 1 Second

Static

  • Length of video

Compositing

Blending Mode

  • Primary: Hardlight
  • Secondary: Normal

60% opacity

File Output

  • Quicktime
  • GoPro Cineform
  • RGB + Alpha

Default Sequence Settings

After Effects

Preset

  • Custom

Aspect Ratio

Primary

  • 16×9 — 1920×1080

Secondary

  • 16×9 — 3840×2160

Square Pixels

Frame Rate

  • 23.976

Composition

Default Camera Settings

Frame Rate

  • 23.97

    Shutter Speed

    • 1/50

    F-stop

    • 4.0

    ISO

    • Interior: 400-800
    • Exterior: 100-400

    Onboard White Balance

    • Interior incandescent: 3200k
    • Daylight/Interior Flourescent: 5600k

    Color Profile

    • Log or Cinema

    Talking Head Composition and Set Up

    Interview

    Video Guidelines - Interview Setup

    A Cam:

    • Waist up
    • A Cam is shot in 4K and use as A and B and will be cropped in post

    B Cam:

    • Mid chest/shoulders up
    • Cropped in A Cam

    C Cam:

    • Side Profile shoulders up

    Line of Sight:

    • Off camera, opposite of subject justification
    • Teleprompter (If applicable)

    Address

    Video Guidelines - Address Setup

    A Cam:

    • Waist up
    • A Cam is shot in 4K and use as A and B and will be cropped in post

    B Cam:

    • Mid chest up
    • Cropped in A Cam

    C Cam:

    • Side Profile just below the shoulder up

    Line of Sight:

    • A Cam

    Teleprompter (If applicable)

    • Should be properly cleaned before use
    • Always use with A cam

    Lighting

    Video Guidelines - Default Light Setup

    Use default setup in most standard interview and addresses

    Default Setup

    • Key light
    • Fill light
    • Hair light

    Audio

    Audio Export Levels

    • Never peak above -6db

    Visible, on camera clap to sync all audio and video sources

    Record 30 – 40 seconds of room noise before action to create noise gate in post

    Hide wires and audio equipment

    Volume level range: -18db ~ -6db

    Secondary source

    • Shotgun microphone positioned as close to the subject as possible

    2D Logo Size Chart

    Logos, Universal marks and Icons should be sourced from creative cloud libraries
    (Logos should be no larger than 40% W & 30% H of 16×9 Composition)

     

    Primary

    • Ōnin Scale 145% (Use stacked logos for video)
    • Ō macron icon 180%
    • Ō leaf 155%
    • Excelsior 92% (Excelsior V should be used for video)
    • ES icon 125%
    • Ōninite 120%
    • Ōninites 105%
    • Teammate 68%
    • Teammates 62%

    Secondary

    • Secondary sizes should be scaled down to 41% of the Primary size

    Best Practices

    Create as much background depth as possible when filming subject

    Remove or adjust for any reflective surfaces that reveal equipment

    A grey or white card should be filmed for white balancing in post

    Logos, Universal marks and Icons should be sourced from creative cloud libraries

    Each graphic should formatted in set template structure to be refitted for other brands

    Use Shape layers instead of solids when building

    Use font size to scale font instead of scale parameter

    Alternate Non-transitional render settings

    • Quicktime
    • Animation
    • RGB

    Action/Title

    • Title safe 10%
    • Action safe 7%