Typography Guidelines
Print Typography
Ōnin’s typography for print is defined and categorized by size of the documents and usage.
Typefaces
Arial is the primary font used on Ōnin and Ōnin brand websites. Ōnin uses Arial because it is a clean, practical typeface available on both PC and Mac devices. This allows the marketing team, and outsource or freelance designers to easily design and edit artwork.
- Aa
- The default font
for Ōnin is Arial.
Arial Regular
Arial Italic
Arial Bold
Arial Bold Italic
Arial Black
Alternative Typefaces
Type Hierarchy
In order to maintain this consistency all type used for headlines, subheaders, body copy and more should use the typefaces listed above as well as the hierarchy established in this section. All sizes and measurements are meant for documents that are 8.5” x 11” in size.
Header set to 30pts in size
This is a Header in Arial Black
Subheader set to 14pts in size
This is a Subheader using Arial Bold
BODY COPY set to 12PTS IN SIZE.
This is some Body Copy using out default typeface, Arial. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Et malesuada fames ac turpis egestas integer. Enim eu turpis egestas pretium aenean. Dolor magna eget est lorem. Nisi vitae suscipit tellus mauris. Sed felis eget velit aliquet sagittis id consectetur purus ut.
Header set to 30pts in size
This is a Header in Rift Bold
Subheader set to 14pts in size
This is a Subheader using Arial Bold
BODY COPY set to 9PTS IN SIZE.
This is some Body Copy using out default typeface, Arial. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Et malesuada fames ac turpis egestas integer. Enim eu turpis egestas pretium aenean. Dolor magna eget est lorem. Nisi vitae suscipit tellus mauris. Sed felis eget velit aliquet sagittis id consectetur purus ut.
The point size of the headers can vary depending on the typeface used. All headers must be visually equal to Arial Bold at 30pts to 40pts in size. The point size may be above or below the default range. Leading for headers should either match the point size or be 2pts higher than the header size. The space after a hard return will be 0.165” if the header is followed by a subhead, and 0.3125” if followed by body copy. The space between paragraphs should be 0.125” without an indent at the beginning of the new paragraphs. If space is limited then there should be no space between paragraphs and an indent set to 0.25” at the beginning of a new paragraph. If tracking needs to be adjusted it must stay between -20 minimum and 20 maximum.
Frequently Used Type Settings
Below is the correct size for bulleted lists, sublists and fine print. These styles are regularly used on our flyers, brochures, and other marketing materials produced by the marketing team.
Fine Print
This is an example of fine print. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
Fine print uses either Arial Regular or Arial Bold. The size can be between 6-8pts, with leading set 2pts higher than the font size.
Bulleted Lists
- Item one
- Item two
- Item three
- Item four
Arial Regular, Bold, or Italic 12pt min/15pt max. Dots, double arrow, or square with knocked out circle bullets. Leading must be 6pts higher than the font size Tab spacing settings should be left indent 0.125” and first line left indent -0.125”
Sublists
- Item one
- Item two
- Item three
- Item four
Arial Regular, size set between 8pt min/10pt max Leading will be 5 pts higher than font size Bullets do not have to be a greater weight than the list item font. Tab spacing settings: Tab before bullet set to 0.125”, Tab after bullet set to 0.3195”
Editorial Stylings
Designing marketing materials can require styling pull quotes, folios, layouts and more. This section will establish what we expect when creating this editorial designs.
Pull quotes
Design for pull quotes contains a great amount of potential, for the sake of meeting Ōnin branding guidelines pull quotes should use the typefaces listed above. However size, weight, and color are up to the designer. The pull quote must match the tone and color palette of the content around it.
“Here is a Pull Quote that is big and bold. Arial Black is the typeface used and the point size is 32.”
“Here is a Pull Quote that is medium and italic. Rift Demi italic is the typeface used and the point size is 40.”
“Here is a Pull Quote that is light. Roboto is the typeface used and the point size is 39.”
Folios
Editorial designs for Folios falls within the same structure and rules as Pull Quotes. Creative problem solving in encouraged. Folios should match the tone and design of the content. If there are page numbers they should be on the outer corner or center of the page. Folios usually need to contain the name of the publication or a website.